A Public Improvement District (“PID”) is a financing tool created by the Public Improvement District Assessment Act as found in Chapter 372 of the Texas Local Government Code. The PID enables any city to levy and collect special assessments on property that is within the city or within the city’s Extraterritorial Jurisdiction (“ETJ”). A county may also form a PID,but must obtain approval from a city if the proposed PID is within the city’s ETJ. The PID establishes a mechanism to finance improvement projects through the issuance of bonds secured by special assessments levied on all benefited properties. Because PID bonds can be used to reimburse the developer for eligible infrastructure early in the development process, often before the closing of the first home.

Public Improvements Eligible for PID Financing are; Acquisition of Right of Ways, Art, Creation of pedestrian malls, Erection of foundations, Landscaping and other aesthetics, Library, Mass transit, Parks & Recreational or Cultural Facilities, Parking, Street and sidewalk. Supplemental safety services for the improvement of the district, including public safety and security services. Supplemental business-related services for the improvement of the district. Water, wastewater, health and sanitation or drainage.

Benefits of a PID

A PID may be established early in the development process allowing the developer to be a reimbursed upon completion of the public infrastructure. Furthermore, unlike a Municipal Utility District (“MUD”), Water Control and Improvement District (“WCID”), or Fresh Water District (“FWSD”), PIDs do not require TCEQ approval, and are governed by the governing body of the city or county, thereby alleviating concerns regarding board turnover and the integrity of the board. If the city chooses to annex property that is within the boundaries of a PID, the city is not forced to pay off the assessments, and the assessments do not affect the city’s debt capacity or rating.

Indian weddings are easily among the most colourful, elaborate and lively in the world. Unlike the West, where it is the bride and the groom that are the prominent characters, in an India wedding, it is the immediate and extended families on both sides that are the star players! A wedding is a social affair, and heralds the coming together of not just the couple but of their families as well. So, it should come as no surprise that a majority of the youth comply with their family’s wishes even today and go in for arranged marriages.

A typical Indian wedding comprises of three broad segments – the pre-wedding ceremonies (which are almost as elaborate as the actual wedding itself), the wedding and some post-wedding rituals.

India is a vast and diverse country, with the North, South, East and West each having its own distinctive languages, cuisine, customs and traditions and wedding rituals.

North Indian marriages

A traditional North Indian wedding takes place at the brides’ home. North Indian marriages are characterized by several pre-wedding and post-wedding ceremonies. The most important pre-wedding ritual is that of the Mangni or Sagai (engagement ceremony). The boy and the girl exchange rings in the presence of a religious priest and family and close friends.

On the actual day of the wedding, the boy’s family sets off for the girls’ house in the evening amidst a lot of cheering, dancing and general merriment. The groom mounts a brightly adorned horse, usually with the youngest boy of the family sitting up front with him. He is preceded by a crowd of his male and female relatives, and friends, dressed in all their finery and accompanied by a musical band. His face is covered with a curtain of flowers (the sehra which is tied by his sister). The noisy, procession, with the band belting out the tunes of the latest Bollywood chartbusters, makes its leisurely way past residential houses, busy streets before finally arriving at the girl’s house.

The groom and his family are warmly received by the girl’s family, new members greet each other by exchanging garlands of flowers.

Finally, the groom and the bride, seated on a dais, get up to exchange garlands in the Jaimala ceremony – one of the most important of North Indian wedding traditions -amidst a lot of good-natured cheering.

The next part is the most symbolic one – the Saat Pheras (or the seven steps) that the bride and groom take around the ceremonial fire. Thus usually takes place very late – usually after 12 midnight – much after the guests have feasted and left and only the very close relatives on either side are left. Both of them circle the scared fire, taking vows to love and honour each other throughout their lives. The groom then applies a streak of vermilion to the bride’s head, after which they become lawfully wedded husband and wife.

The bride is then given a tearful send-off by her family as she leaves with her new husband to start a brand-new life.

South Indian marriages

The biggest difference between North Indian and South Indian weddings is that the latter takes place during the day instead of at night. The basis for the rituals is the same except that they are conducted in a different manner.

The wedding venue is usually a hall where the wedding mandap ( a small covered enclosure) has plantain trees tied to both the gateposts, overhead festoons made of mango leaves strung together, and Rangoli designs (intricate designs made with coloured powder) at the entrance.

The evening before the actual wedding day, the bridegroom is led in a flower-decked procession from a temple by the bride’s parents to the marriage Mandapam (hall). Once there, the formal espousal ceremony takes place. The elephant-headed god Ganapati, the God of Initiation, is invoked, and is entreated to keep away all obstacles away from the couple.

The ritual is followed by presenting clothes to the couple. Interestingly, the marriage ceremonies are performed separately by the bride and the groom.

The marriage ceremony is formalized in the hall by a Vedic priest who chants ancient hymns and verses, recalling the names of three generations of ancestors of both, the bride and the groom before all who have gathered to witness the wedding. The bride and the groom exchange garlands when they are lifted onto the shoulders of their respective uncles.

The bride then sits on her father’s lap for the ‘Kanyadan’ (giving away the daughter) ceremony to the bridegroom. The bride is presented with a Mangalsutra (the scared necklace that signifies her married status) as well as a new sari which is draped around her by the sister of the bridegroom.

After this, the groom walks seven steps with his bride, holding her hand in his. The seven steps are the most important part of the wedding ceremony.

The wedding is followed by an elaborate and delectable wedding feast, usually vegetarian.

Together with the advancement of science and technology, technological innovations grew along with it, resulting to the emergence of new equipment and gadgets. No matter how big or small your company is, technology brings both intangible and tangible benefits to become cost efficient and to meet the growing demands and needs of customers. Technological innovations affect corporate efficiency, culture and relationship among employees, clients, suppliers and customers. The type and quality of technology used affect the security of confidential business information.

Due to the burden brought by administrative tasks, like inventory, bookkeeping and records keeping, both big and small companies rely on computers to do their administrative works. The birth of Internet and online social networking sites tremendously decreased the costs of business operations. It also makes it easier for companies to use the Six Sigma management methodologies. Some firms shifted to outsourcing instead of hiring their own personnel due to the low costs associated with it. Because of the huge impact of technological innovations to companies, it is impossible for them to live with it.

Commonly used high technology equipment:

  • Computers
  • Photocopier
  • Telephone
  • Computer printer
  • Internet
  • Paper shredder
  • Multimedia projector
  • Touch screen monitors
  • Computer mouse
  • Laptop computers

Advantages of Technology to Business:

  • Customer Relations. Technology affects the way companies communicate and establish relations with their clients. In a fast moving and business environment, it is vital for them to interact with clients regularly and quickly to gain their trust and to obtain customer loyalty. With the use of Internet and online social networks, firms interact with consumers and answer all their queries about the product. Establishing effective communication with customers not only creates rapport with them, but it also creates strong public image. It allows business enterprises to reduce and to cut carbon dioxide emissions.
  • Business Operations. With the use of technological innovations, business owners and entrepreneur understand their cash flow better, how to manage their storage costs well and enables you to save time and money.
  • Corporate Culture. Technology lets employees communicate and interact with other employees in other countries. It establishes clique and prevents social tensions from arising.
  • Security. Modern security equipment enables companies to protect their financial data, confidential business information and decisions.
  • Research Opportunities. It provides a venue to conduct studies to keep themselves ahead of competitors. It allows companies to virtually travel into unknown markets.
  • Corporate Reports. With technology, business enterprises communicate effectively with their branch offices to deliver quality financial and operational reports.
  • Industrial Productivity. Through the use of business software programs or software packages, it automated traditional manufacturing process, reduces labor costs and enhances manufacturing productivity. It enables companies to increase efficiency and production output.
  • Business mobility. Technological innovations improved companies’ sales, services, shorted lead time on receiving and delivering goods and services. Enables them to penetrate multiple markets at least costs.
  • Research capacity. It enables them to conduct studies on various companies to gain knowledge on the new trends in the market and way on avoiding them.

 

Everyone is affected by fashion to some extent. In the era of early supermodel age, fashion could be categorized by glamour or commons. Today, fashion is fast, trendless, comfortable, and personal. Street fashion, as one of the most popular form, is more of a reflection of personality and lifestyle than of trends in general. Because social media have offered abundant avenues for people to get to know trends happening now, fashion has becoming really shapeless. Hollywood stars have their Facebook and Twitter accounts updating almost every second of their day including what they are wearing. Thus, Stars set fashion trends. However, Stars are not the only people only can openly express their fashion styles. Bloggers of fashion, not just professionals, but ordinary peoples, can send out their fashion style to the world. In an instant, fashion has truly become everyday, everywhere, and everyone.

In the information age and a much globalized world community, fashion has transformed in its outlook, and concept as it starts embodying many varieties of elements of different cultures. For example, in the 1980s, jeans had monopolized youth culture not only in the U.S. but also other countries, particularly East Asian countries like Japan and Korea. Now, American styles are no longer the standard as designers of different ethnic background incorporate their own outlook into their design. In addition, in this much globalized world, ethnicity is no longer the only factor that affect the trend in fashion as it was decades ago. Now, people are guided by taste, lifestyle, and experiences. For instance, Alexander Wang’s simple power women’s look has won many fans of minimalism. Thus, it is possible the fashion’s trajectory will more closely appeal to people’s lifestyle and social trends.

Furthermore, today fashion has much evolved to embody personal brand. Everyone’s unique style can be called his or her fashion. For example, punk style was originally styles of socially discontented youth’s, now it has been taken up even by couture designers. Decades ago, fashion had it standard rules such as how women and men should wear. Today, fashion is not strictly dictated by gender. There have emerged a new class of fashion called unisex in which clothing lines can be worn by both sexes.

This type of fashion has been tremendously popular given greater equalities between men and women. Women have more choices than before.

Not only adults, children have their own fashion. Although they mimicked what the adults wear, children’s fashion also been commercialized extensively. Children’s fashion is greatly affected by adult fashion. Many adult designer brands also have children’s line that follow closely of the adult trends.

Fashion styles have been changed that allowed more freedom of choices. The price of fashion has also been changed. Before, fashionable clothing meant high prices. Now, a fashionable piece of clothing doesn’t need to be expensive. Brands such as Forever 21, J. Crew, Target clothing and etc. offer couture style clothing with very affordable prices. Simply put, price doesn’t equate good style or good fashion any more.

Fashion has fundamentally evolved-not only the concept of fashion, but also the price and accessibility.

We are living in a world surrounded by numerous things that are either related to the technology, the latest gadgets or the latest fashion. And Fashion today has made its significance felt in almost all sectors of life. Fashion can be termed into two groups: One group which follows fashion trends and adopts them and the other group who create fashion and style statements for the others to follow them. It can also be extended to another set of people who rarely have anything to do with fashion trends but yet follow their own style to create their own unique personality; adding one more style to the fashion world.

Fashion is not just about cosmetics and make up or the hair-do. It is a sense of creating the charisma of looking good in anything you wear and this magic is created with the right kind of accessories going along with the foot wear and the clothes, making up a pleasant picture to view. Many a times, people who do not afford to buy expensive clothes look their best in their casual wear, just by presenting themselves in that manner of sophistication and creating an aura around them with the confidence of looking good.

There are myriad forms of fashion, and trends keep on changing with the seasons. From the early 60s and 70s to the present millennium, there has been an immense change in the forms, looks and thoughts about fashion trends.

In India, much of fashion has been influenced by the Hindi Film Industry, popularly called Bollywood. The trends that have changed through time can be fairly seen in the movies made during the 60s and 70s and how they have evolved in various forms bringing about a style that can be followed by the general public. People have aped the west from very early times and this was no exception. The clothes made in the 60s and 70s were very much influenced by the western countries and given a traditional touch. The Bell Bottoms, scarves and the hair style was very much prevalent in those days as an icon of style. Later in the 80s and 90s, Fashion world sizzled like never before. There was a craving by the people to look different, stylish and modern and this could be seen in their outlook towards their outfit, new styles of hair, makeup, accessories like purses, earrings, necklaces, matching footwear etc.

People were conscious about each and every new thing that was marketed and they copied the styles from their Bollywood idols. Bollywood started as a platform for theatre artistes and went on to become a commercial entry to the youths and aspirants for a career in the film and fashion industry. This gave the youth of today to emphasize on the fashion world. Art and music have become an inseparable thing of the past and so it is deeply rooted in the present as well with more features and facilities.

Today fashion, art, music, designers, dance etc all have a place in the industry and people can choose to take up anything related to this industry as their profession too. Art and music have long been implemented in the school co-curricular activities and the Higher colleges are now offering various courses for better professionalism in these areas. There are also various acting schools and the small screen i.e., the television has opened up avenues in bringing out the talent in the young minds through numerous platforms of music and dance. This is the innovation of the millennium in creating jobs and work in the fashion industry. The trends that we see are brought about by the fashion houses that have regular seasons to showcase their invention, many of which are popularized in FTV, Zee Trendz and TLC channels. We can also get a glimpse of the stylish outfits through these shows that the models present. Today, Modelling is also one of the platforms for an entry into the world of fashion.

In the yester years, fashion was constrained only to the actors in the film or those that were bold enough to carry themselves in the public that they were considered fashionable. Others just wooed them behind close doors. Slowly when times began changing, we could see the women showing off their styles in the traditional saree with an embroidered blouse and a different neck style. Then we saw the saree being draped in various styles like the Bengali style or the Gujarati style etc. The women were liberating their choice of freedom and it could be seen in their appearances with a high heeled slipper or the handbag she carried or the way she held her saree or the hair and the makeup she wore. All these changes brought about the invention of churidhars and then the salwar kameez and finally the fashion of dresses was out in the open. Women accepted to the fact that there was nothing wrong in looking good and the men of course, loved to see the attractive side of women and fantasized the idea over their spouses.

This change in attitude of the public was very well taken by the fashionistas and a huge market was created to meet the demands of the public. Today fashion creates a new look with distinct style for a particular person and keeps oneself updated with the latest trends seen in the market. This industry is popular for its glamour as well as the mixture of Indian tradition and culture put into the designer wear that the models showcase.

People love to experiment different textures of materials used in the outfits and so the designers give them a wide collection of dresses using all kinds of clothes. There is the traditional Khadi and silk combination that is presently creating waves seen in both men’s and women’s wear. Then we have the embroidery work in zardosi, swarovski studded tops and lehangas and multi stoned work in bridal collection sarees etc. Then the most sought materials like cotton, polyster, chiffon, crush materials used in varied iconoclastic designs and styles.

Always there is a hope for the designers that the youth want a change in the fashion and are glad to keep up the trend with a fusion of Indian and western mix of fashionable wear. Also the youth of today are very practical in their sense of styling for a particular occasion. Be it a party or for a marriage or the casual look, they want the best and they believe in looking the best. And to achieve this, people go one step ahead in ensuring that they have everything in their wardrobe for any kind of occasion.

Apart from the stylish clothes and fashion that is currently popular people want to try something that goes along with their outlook. So the market started towards the very own friend of a woman- The Hand Bag or the Purse. The Fresh look of a purse with magnificent colours and its stylish features like the chain handle or the jazzy zips with numerous pockets in different shapes attracted the public like never before. And with the increasing demand of the prices of branded purses, it became a must for every woman to complete her shopping. So did the other accessories line up by creating a place for themselves in the market. Just a few to quote, the earring and necklaces, the various Belts, hand bracelets and brooch, the stiletto and its wonderful embroidered, party wear slippers along with its brotherly high rugged shoes giving a perfect cowboy look etc.

Fashion has always been a very interesting topic for all women and now the trend has even challenged the men to compete for a more appealing look for a remarkable future in the world of Fashion to make it a full fledged acceptable thing for all genre of people.

Kiriti C Chavadi

Bangalore

 

The marketing approach techniques are countless. There are many ways to approach the potential customer. There are two marketing approaches that are very interesting, due to their specific techniques. They are viral marketing and direct marketing.

The Viral Marketing is a marketing technique that is using the social networks, both online and offline, for transmitting the message or advertisement, through self replicating viral process. This process resembles to spreading computer viruses or biological viruses.

Almost anything can be the subject of viral marketing effect: information, web link, video clip, e-Books, etc.

Methods of viral marketing expansion can be:

Word of mouth – simple communication between people who knows each other.

Social Media such as Facebook are the perfect examples of viral media. The number of people who are using these services is huge. The members of these social media environments are connected very well, since every user has many contacts. Finally, method of sharing idea or message is very simple, through different sharing techniques.

“Invite Your Friend” calls from different e-services. These messages that provokes the actions are moving significant part of population who wants to share the message, but they are not willing to invest effort.

Advantage of viral marketing is that it takes very little or no investment. The viral marketing system is powered by the will of transmitters to pass the message further. The power of exponential growth is tremendous. If every person is distributing the information to 5 people and further, this gives are 3.125 informed people after 5 levels from original message transfer. The viral marketing experts know this formula very well, therefore, the viral marketing is part of marketing techniques portfolio.

Disadvantage is that viral marketing is not reliable as a standard method of information transfer, since it is not likely that every idea will be transferred at the same rate. Simply, the outcome of the viral marketing campaign is unpredictable, since the power of campaign depends of many parameters.

Also “viral competition” dictates the effectiveness of viral campaign. If two similar campaign are present at the same period to the similar audience, it is likely that the social group will transfer the message that seems more interesting at the moment.

There is no secret formula for guarantied success of Viral Marketing campaign, but good ideas, with tone of humor, anticipation and value adding elements can help the viral marketing campaign to succeed.

On the other hand, Direct Marketing is a sales method where advertisers approach potential customers directly with advertisement, products or services. The most usual methods of direct marketing are telephone sales, solicited or unsolicited emails, catalogs, leaflets, brochures, direct visits etc.

There are two main differences that distinguish it from other types of marketing. The first characteristic of direct marketing is that the message is transferred directly to consumers, without use of intermediate communication media and mass media campaign. The second characteristic is “call to action” principle of communication to the consumers.

Direct marketing is attractive to many companies since the campaign results can be measured directly. For example, if a marketer sends out 5,000 messages by mail and 250 respond to the promotion, the company easily calculates that campaign gave 5% response rate.

On the other hand, the measurement of other media ( TV, Radio ) must often be indirect, since there is no measurable calculation of message recipients. Measurement of results is a key element of every activity.

Direct marketing is practiced by businesses of all sizes – from the smallest start-up company to the multinational corporations. The decision of using of direct marketing approach is not related to the size of the company. If the niche of targeted population is too small, the direct marketing may pay off more than large scale advertising campaign.

The Direct Marketing and Viral Marketing have completely different approach. The power of both marketing approaches can be leveraged, depending on the situation. Every person is the potential shopper, it only takes a little to trigger the shopping mechanism.

 

The unwritten rule of effective advertising involves creating ads that appeal to people’s emotions, these appeals can be broadly categorized into fear, sex, humor, music, rationality, emotions and scarcity. These appeals are something that are experienced by everyone universally, regardless of race, financial stance or intelligence.Think back to an advertisement that you can remember, what appeal did it have? chances are it fit into one of the “magic 7” appeals, perhaps even using a mixture of the appeals. Needless to say the successful advertisement is not only the one you remember, but the one you remember in a positive light. Successful marketers are able to create advertisements customers favorably recall in memory… and we all know positive attitudes lead to positive behaviors, such as consumers buying your product! Below is a guide to using the appeals, highlighting both positive and negative consequences associated with using the advertising appeals.

Fear Appeal – The first advertising appeal and perhaps the most effective to date, is the advertising appeal of fear. Fear is an emotion that has existed as long as intelligible life has walked the Earth. Fear advertising concentrates on emotional responses from customers to a perceived threat, typically severity and vulnerability. An example of a fear appeal would be an advertisement for a “web hosting” company focusing on the severity of downtime experienced on the site and the customers vulnerability of losing business due to downtime. The Good – Fear appeals tend to be very persuasive and are great for capturing peoples attention, such as an eye-catching advertisement of an injured car crash victim due to drink diving. The Bad – hard to gauge how much fear to use, too much and you can scare people away from your ads and too little fear and nobody will notice your ad.

Sex Appeal – Another universal aspect of being human, sex has been used for years by marketers to capture attention of the sexes. The use of sex can be subliminal, sexually suggestive, nudity or sensuality, ever notice how most people that appear in ads tend to be attractive? An example of sexual advertising is with the America’s Next Top Model TV series, which has ads showing the girls in sexually suggestive clothes to lure in male viewers to watch episodes. The Good – Sex is proven to cut through clutter, if your advertising in a busy time-slot using sex appeals will help your ad get noticed, this helps increase brand recognition The Bad – Sex appeals can be provocative and may cause negative reactions with different cultures (non-western) and sex appeals are so prevalent nowadays that they no longer carry the WOW-factor they once did.

Humor Appeal – Everyone loves to laugh and most people have negative attitudes towards advertising but positive reactions to humor, a consumer watching a humorous ad laughs, tells people the joke and remembers this greatly helps marketers. There are many memorable TV ads that use humor to promote their brands, the John West Salmon ad where a man fights a bear for salmon effectively leverages the humor appeal The Good – Humor is one of the best methods for cutting through advertising clutter as funny ads are more easily noticed by the increasingly time-scarce consumer, humor gets attention, stays in peoples memories and typically win awards The Bad – it is important that the joke does not overpower the brand or its associated motto, if people remember the joke but not the brand this is not effective. Advertisers must also be culturally aware as what is funny in one culture may be offensive in another.

Music Appeal – Music is something that everyone enjoys, music is something that is both personal and causes people to recall moments that are both good and bad in their life. Music helps capture attentions and link to the consumers emotions. An example of music appeal is soft drink company 7UP using the song ‘sunshine’ by the Partridge family, this helped resonate the message to their target market. The Good – using a well known song can bring back positive nostalgic memories in consumers causing them to have positive attitudes towards your brand, music’s intrusive nature means that people can still be attracted to the ad even if they are avoiding ads in general. The Bad – certain music can cause negative reactions in consumers if they relate to bad memories in the past.

Rationality Appeal – The rationality appeal relies on consumers actively processing the information presented in the ad, this appeal is typically used in print media due to the consumers having more time set aside to read the advertising in this medium. Typically rational appeals focus on the practical, functional or utilitarian needs of consumers. Rational appeals are typically used in advertising drugs or healthy lifestyle products like Vitamins, such as recent ads by pharmaceutical company Swisse which used Australian Cricket captain Ricky Ponting who asserted the individual vitamins to appeal to knowledgeable consumers. The Good – rationality is great for high-involvement products and for B2B advertising The Bad – the rational appeal must be credible as false claims can cause negative brand attitudes.

Scarcity Appeal – Scarcity is based on limitations, typically this is in the form of limited time to purchase or limited supply. Scarcity is often used with fear appeals, to help empower customers by missing out on a potential immediately negative event. Australian advertisers use scarcity appeal in cricket memorabilia advertising, by offering The Good – scarcity is great for encouraging users to take action, and is often effectively used with other promotions like coupons, sweepstakes and contests The Bad – scarcity appeals must be genuine or consumers will harbor negative attitudes towards your brand.

Emotional Appeal – Appealing to the emotions of consumers is an effective technique for capturing attention and fostering attachments for a consumer to your brand, it is generally more effective to concentrate on positive emotions like happiness, joy, trust and love. Typical industries that use emotions in their advertising copy are banks and insurance agencies who often center on optimistic emotions like happiness and joy in an attempt to reconcile commonly held stereotypes of these industries as corporate mega powers. The Good – emotional appeals combine with nearly every appeal very effectively, can be the key to building up brand loyalty amongst customer base The Bad – emotional appeals must match the target market and current PR history of the company, consumers are increasingly aware of advertising messages.

In summary, the seven appeals of advertising are useful to understand when in the beginning stages of creating an advertisement whether it be online or offline, building your advertisement around a given combination of appeals acts as a good starting point. Some tried and tested combination’s of advertising appeals includes the combination of fear and rationality (typically used in anti-smoking advertising), and the use of music and emotion generally are a good basis for any advertisement. In the end the appeals should be taken into consideration with other factors, namely your organizational marketing objectives, media strategy, target market make-up and brand strategy. If for example your organization is a local newspaper that caters to a demographic of 40 and above, and its looking to improve its brand loyalty by expressing its concern and care for the local community, a emotional or rational appeal would be most appropriate in helping you reach your marketing objective of brand loyalty with your target market.

 

2000 years Before Christ, in India and Mesopotamia

Travel for trade was an important feature since the beginning of civilisation. The port at Lothal was an important centre of trade between the Indus valley civilisation and the Sumerian civilisation.

600 BC and thereafter

The earliest form of leisure tourism can be traced as far back as the Babylonian and Egyptian empires. A museum of historic antiquities was open to the public in Babylon. The Egyptians held many religious festivals that attracted the devout and many people who thronged to cities to see famous works of arts and buildings.

In India, as elsewhere, kings travelled for empire building. The Brahmins and the common people travelled for religious purposes. Thousands of Brahmins and the common folk thronged Sarnath and Sravasti to be greeted by the inscrutable smile of the Enlightened One- the Buddha.

500 BC, the Greek civilisation

The Greek tourists travelled to sites of healing gods. The Greeks also enjoyed their religious festivals that increasingly became a pursuit of pleasure, and in particular, sport. Athens had become an important site for travellers visiting the major sights such as the Parthenon. Inns were established in large towns and seaports to provide for travellers’ needs. Courtesans were the principal entertainment offered.

This era also saw the birth of travel writing. Herodotus was the worlds’ first travel writer. Guidebooks also made their appearance in the fourth century covering destinations such as Athens, Sparta and Troy. Advertisements in the way of signs directing people to inns are also known in this period.

The Roman Empire

With no foreign borders between England and Syria, and with safe seas from piracy due to Roman patrols, the conditions favouring travel had arrived. First class roads coupled with staging inns (precursors of modern motels) promoted the growth of travel. Romans travelled to Sicily, Greece, Rhodes, Troy and Egypt. From 300 AD travel to the Holy Land also became very popular. The Romans introduced their guidebooks (itineraria), listing hotels with symbols to identify quality.

Second homes were built by the rich near Rome, occupied primarily during springtime social season. The most fashionable resorts were found around Bay of Naples. Naples attracted the retired and the intellectuals, Cumae attracted the fashionable while Baiae attracted the down market tourist, becoming noted for its rowdiness, drunkenness and all- night singing.

Travel and Tourism were to never attain a similar status until the modern times.

In the Middle Ages

Travel became difficult and dangerous as people travelled for business or for a sense of obligation and duty.

Adventurers sought fame and fortune through travel. The Europeans tried to discover a sea route to India for trade purposes and in this fashion discovered America and explored parts of Africa. Strolling players and minstrels made their living by performing as they travelled. Missionaries, saints, etc. travelled to spread the sacred word.

Leisure travel in India was introduced by the Mughals. The Mughal kings built luxurious palaces and enchanting gardens at places of natural and scenic beauty (for example Jehangir travelled to Kashmir drawn by its beauty.

Travel for empire building and pilgrimage was a regular feature.

The Grand Tour

From the early seventeenth century, a new form of tourism was developed as a direct outcome of the Renaissance. Under the reign of Elizabeth 1, young men seeking positions at court were encouraged to travel to continent to finish their education. Later, it became customary for education of gentleman to be completed by a ‘Grand Tour’ accompanied by a tutor and lasting for three or more years. While ostensibly educational, the pleasure seeking men travelled to enjoy life and culture of Paris, Venice or Florence. By the end of eighteenth century, the custom had become institutionalised in the gentry. Gradually pleasure travel displaced educational travel. The advent of Napoleonic wars inhibited travel for around 30 years and led to the decline of the custom of the Grand Tour.

The development of the spas

The spas grew in popularity in the seventeenth century in Britain and a little later in the European Continent as awareness about the therapeutic qualities of mineral water increased. Taking the cure in the spa rapidly acquired the nature of a status symbol. The resorts changed in character as pleasure became the motivation of visits. They became an important centre of social life for the high society.

In the nineteenth century they were gradually replaced by the seaside resort.

The sun, sand and sea resorts

The sea water became associated with health benefits. The earliest visitors therefore drank it and did not bathe in it. By the early eighteenth century, small fishing resorts sprung up in England for visitors who drank and immersed themselves in sea water. With the overcrowding of inland spas, the new sea side resorts grew in popularity. The introduction of steamboat services in 19th century introduced more resorts in the circuit. The seaside resort gradually became a social meeting point

 Role of the industrial revolution in promoting travel in the west

The rapid urbanisation due to industrialisation led to mass immigration in cities. These people were lured into travel to escape their environment to places of natural beauty, often to the countryside they had come from change of routine from a physically and psychologically stressful jobs to a leisurely pace in countryside.

Highlights of travel in the nineteenth century 

·        Advent of railway initially catalysed business travel and later leisure travel. Gradually special trains were chartered to only take leisure travel to their destinations.

·        Package tours organised by entrepreneurs such as Thomas Cook.

·        The European countries indulged in a lot of business travel often to their colonies to buy raw material and sell finished goods.

·        The invention of photography acted as a status-enhancing tool and promoted overseas travel.

·        The formation of first hotel chains; pioneered by the railway companies who established great railway terminus hotels.

·        Seaside resorts began to develop different images as for day-trippers, elite, for gambling.

·        Other types of destinations-ski resorts, hill stations, mountaineering spots etc.

·        The technological development in steamships promoted travel between North America and Europe.

·        The Suez Canal opened direct sea routes to India and the Far East.

·        The cult of the guidebook followed the development of photography.

 

 

Tourism in the Twentieth Century

 

The First World War gave first hand experience of countries and aroused a sense of curiosity about international travel among less well off sector for the first time. The large scale of migration to the US meant a lot of travel across the Atlantic. Private motoring began to encourage domestic travel in Europe and the west.  The sea side resort became annual family holiday destination in Britain and increased in popularity in other countries of the west. Hotels proliferated in these destinations.

The birth of air travel and after

The wars increased interest in international travel. This interest was given the shape of mass tourism by the aviation industry. The surplus of aircraft and growth of private airlines aided the expansion of air travel. The aircraft had become comfortable, faster and steadily cheaper for overseas travel. With the introduction of Boeing 707 jet in 1958, the age of air travel for the masses had arrived. The beginning of chartered flights boosted the package tour market and led to the establishment of organised mass tourism. The Boeing 747, a 400 seat craft, brought the cost of travel down sharply. The seaside resorts in the Mediterranean, North Africa and the Caribbean were the initial hot spots of mass tourism.

A corresponding growth in hotel industry led to the establishment of world-wide chains. Tourism also began to diversify as people began to flock alternative destinations in the 70s. Nepal and India received a throng of tourists lured by Hare Krishna movement and transcendental meditation. The beginning of individual travel in a significant volume only occurred in the 80s. Air travel also led to a continuous growth in business travel especially with the emergence of the MNCs.

 

Planning on having a vacation with your family? Do you want to have a hassle free option for you to set up your travel plans and choose the best travel destinations around the world? No worries. The easiest and the most convenient way to book your ticket and help you with your travel itinerary are through the internet. You can find so many websites about travel guides and tours that would certainly help you with your trip.

You can find online travel agencies that can be helpful in giving you information about great destinations around the world without going to any travel agency office or talk to a travel agent. These online travel agencies will surely give you all the comforts to set up your destination plans in front of your laptop or PC. When you choose your online travel destination, you have to remember to find the best deal that allows you to choose your own destination and at the same time gives you all the comfort and convenience.

The benefits and advantage of online travel agencies is having low cost and convenience. Online travel agencies is also available at any time, as long as you go online, you have all the time for bookings that you need to complete. With all these online agencies, you have all the option to choose the best deal and the right budget for you. It also gives the comfort in the country of destination; you are provided with the transfer to your hotel and agencies are the one taking care of any problems you might encounter.

Also, the advantage of choosing online agencies is your control on your decision without influences or pressure from travel agents. If you visit a travel agency office, many travel agents have the same tone like a salesman; remember that most of these people are working under a commission program. So basically, you might be pressured by their sales pitch and book a trip without checking other good options and much less affordable.

Usually one of the concerns for online travel agencies is the security of paying large amounts of money online. Online security is a major issue for any online business, so it is very important to make sure and choose a travel agency online with a good reputation by checking customer reviews and feedback. Not all agencies can be relied on because some of them might disappear with your money. There are so many scams over the internet nowadays, so b very careful. It is better to be safe than sorry.

So overall, make sure to choose the legitimate and quality online travel agencies to avoid scams. Always seek some tips and assistance if you’re not sure about the online travel agency. Most importantly plan your trip carefully to avoid any hassles or problems. Good luck and enjoy your vacation.

A wedding photographer is not just any photographer who comes along to take some photographs; they should be able to connect in a friendly and confident manner, with the bride, groom, parents, grandparents and any children at the wedding and sometimes, the pet dog as well. The photographer should feel all the emotions and become a part of their day, by that I mean that they should understand the emotions of the people attending the wedding, after all, how else can the wedding photographer capture these emotions on camera, if they don’t feel and understand them.

The romance, excitement and the final realisation of months, maybe even years, of planning for this one day and it’s the wedding photographer’s job to capture these emotions in a realistic yet, beautiful way. The bride and groom will be nervous, the parents hoping everything runs as smoothly as they have planned for and the kids, trying not to look too bored with all the fuss around them. I often capture some great photographs of the kids at weddings. The photographs should reflect the events of the day in such a way that, looking back, when you’re an old married couple, it will seem like the wedding was only yesterday.

All the details need to be photographed, including the church or venue for the ceremony and of course, the reception. As a wedding photographer, I consider it a vital part of my work, to arrive early, get to know the layout of wedding venue, select the best positions and angles for the shots that I want to capture, during the ceremony and strive to produce incredible photos.

Unfortunately, there are still some people who will not allow the religious ceremony to be photographed which is another reason I like to arrive early, to give myself the opportunity to chat with the minister, priest or official who will be conducting the ceremony and if possible, gain a little compromise, in such cases. A good wedding photographer will be aware of all the areas to consider for every occasion. Your wedding will be unique and your wedding photographs should also be unique.

I chose to specialise in wedding photography, initially because I didn’t have a photography studio however, while I run a photography business, I also get so much personal enjoyment from photographing weddings, and I wouldn’t have it any other way.

My approach to wedding photography is very relaxed; I prefer the wedding photojournalism approach, as most top wedding photographers do. My wedding portfolio is full of photographs of relaxed couples enjoying their wedding day and spending time with friends and family not, the photographer. These photographs are far more enjoyable to look at and also help to capture the wedding’s events as they unfold, naturally.

In short, wedding photography is very much a specialised area and wedding photography should always be left to the professional. Weddings can’t be re-photographed in a photography studio. The photographer who chooses to photograph weddings, had better know exactly what he or she is doing and be able to get it right, every time. It’s a huge responsibility and requires a responsible wedding photographer.